About Us

Since opening our doors in 2005, Identity Zone has been all about bringing ideas to life. Founded by Kelly Simmelink and JR Brooks, we've grown into a go-to source for custom apparel and promotional products like mugs, pens, tote bags, and so much more. 

Whether your outfitting a team, promoting your business, or planning an event, we're here to make it easy (and fun!) to get high-quality gear at prices that make sense. We're proud of the reputation we've built: reliable, creative, and customer-focused from start to finish.